Product Overview
Unlock a radiant, confident smile with Crest 3D White Brilliance Luminous Purple Teeth Whitening Toothpaste. Engineered by America’s #1 Teeth Whitening Brand*, this advanced formula is designed to deliver whitening and cavity protection right from the comfort of your home. Don't let coffee, tea, or daily meals dull your smile. Our powerful whitening technology removes up to 100% more surface stains than regular toothpaste in just three days. By creating a protective shield, it actively provides 24-hour surface stain prevention when paired with twice-daily brushing, keeping your teeth brighter for longer. A beautiful smile starts with healthy teeth. Crest 3D White Brilliance is formulated with fluoride to fight cavities and strengthen weakened enamel. Enjoy a refreshing burst of flavor to freshen your breath. This convenient 3-pack is perfect for keeping your daily routine consistent. *PG calculation based on US reported sales data for year ending week of 8/31/2026
- WHITER TEETH IN 3 DAYS — Reveal a brighter, more radiant smile with Crest 3D White Brilliance Toothpaste. Our advanced formula removes up to 100% more surface stains compared to regular toothpaste for whiter teeth in 3 days, lifting away tough discoloration from coffee, tea, and wine to reveal your teeth's natural brilliance.
- 24-HOUR ACTIVE SURFACE STAIN PREVENTION — Keep your smile bright all day long. This toothpaste provides a continuous 24-hour active stain prevention shield against surface stains when paired with twice-daily brushing, blocking new stains before they can set.
- ENAMEL SAFE WHITENING — Get whiter teeth in 3 days without compromising your oral health. This toothpaste is enamel-safe for everyday use, allowing you to gently polish away stains and brighten your teeth daily.
- ANTICAVITY FLUORIDE FORMULA — Protect your teeth while you whiten. This enamel-safe whitening toothpaste contains fluoride to help prevent cavities, fortify weakened enamel, and support overall oral health, making it the perfect addition to your daily dental care routine.
- PURPLE FORMULA to brighten your teeth by removing surface stains
